Anchor links are the most effective linking format that provides a significant increase in the relevance of the material in relation to a specific keyword.
You may put a link in the text of the article by highlighting the required key query and clicking on the link icon to the right of the text block. As a link, you can use both the pages of your site and external sites with which you have agreed on partnerships and link exchanges. In the case when the link leads to other pages of the site, contextual links are thus provided, which have a great influence on the depth of browsing.